E-mail marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
E-mail marketing can be done to either sold lists or a current customer database. -Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding ads to email messages sent by other companies to their customers.
E-Mail Marketing
It offers below mentioned unique advantages:-
•       Low-Cost
•       Target Audience Oriented
•       Segmented   
•       Calls to action driven 
•       Easy to Create 
•       Easy to Track
•       Easy to Share
•       Global Reach and Immediate 
There are many a good number for strategies now-a-days to carry out an online, effectively; however, e-mail is still the smartest way to get a considerable chunk of online leads and conversions that are being generated, online. There is an impression that in online marketing campaign, e-mail marketing is losing ground on account due to several reasons and causes in recent times due to emergence of chat messenger like Whats app and other on smart phone in and around internet marketing arena. Social media has played an important role in denting the prominence of e-mailers as promotional tool for online marketing campaigns. However, the impact of email marketing would remain intact despite apprehensions from emerging trends in online marketing. According to a recent research by leading research report, email marketing would surpass the estimated account and numbers by $8 billion by 20204.
E-mail marketing though simply is a method of sending promotional customers and intended target audience.  E-mail marketing has many instant benefits over conventional way of online marketing.  It has higher response rate, faster cycle, simplified campaign testing and much better lead generation and management. They are very helpful in reaching customers with targeted messages and also help companies in retaining their customers. E-mail marketing has emerged as a very potent and powerful medium for SMEs for being impressive and cost effective especially in B to B campaigns. 
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