There are points for writing heading as keep it maximum for 4-8 words, use the keyword from the text below the heading. Reveal clearly and precisely the heading that you are offering. If you’re heading contain clarity, is informative, is objective and concise than it is opt heading to be used with your content writing or web content writing or copy writing piece.
A heading should be written in context of content on the page. The best way to write heading is to develop it in the last after writing complete content. If you’re writing from scratch, write the headings last. If you’re reframing or cutting, check the headings again once the content is done.
Questions make good quality headings as they are eye catchy and can develop instant curiosity. For the structure of heading they must be hierarchical. The primary caption must envelop the main subject area further breaking into sub-headings down into narrow topic areas. Sub heading help readers to scan/navigate the page.