• E-Commerce
• Lead Generation
• Branding Education
• Relationship
• Membership
• Viral outreach
Considering above mentioned goals landing page has following stages for its designing and deployment into an online campaign:-
1. Conversion Definition
2. Selecting Urls and hosting
3. Demographic Research
4. Graphic Elements, layout and form design
5. Copy Writing
The important constituents of a landing page includes:-
• Logo
• A clickable Hero shot
• Conversion action link or button
• Headline
• Quick offer explanation
• Longer Product / Service Explanation
• Links to extended services
• Deadlines
• Forms and descriptive tags next to each field
• Taglines describing what your brand does or stands for
• Security and reassuring elements such as the certifications
• Testimonials, which might be textual or include photos or audio / video
• Technical specifications
• Guarantees
• Rich Media Elements (streamed video / audio Flash)
And your landing page after conversion should be supported with a Thank You page with some special offer letting a visitor to come again to your website.