In a research done by Millward Brown Optimor comes out with the facts that BrandZ Portfolio created from the world’s top 100 most valuable brands, are in positive node and recovering fast. The BrandZ Top 100 is based on the world’s largest brand equity study. It is the only brand ranking that combines financial data with research among 1.5 million consumer and B2B customers in 30 countries.
Joanna Seddon, CEO Millward Brown Optimor said: “The recession has provided fresh evidence of the tremendous value of brand assets. Over the past year, even when things were at their worst, the BrandZ portfolio outperformed the market. Our new analysis reveals that as the stock market recovers, the share prices of companies who have invested in developing strong brands are recovering fastest. Companies that continue to invest in their brands in a recession emerge with a sustainable competitive advantage.”