As in a recent update online marketing become the top earning medium in UK for the first time leaving behind Television earnings. The report showing this alarming trend was prepared by accountant Price Water Coopers. As report prepared for the Internet Advertising Bureau explains that internet expenditure grew to 1.75 billion pounds, making up 23.5 per cent of the total. TV took 21.9 per cent of the market, with press and DM on 18.5 per cent 11.5 per cent respectively. PWC senior manager Eva Berg-Winters told that the recession had accelerated the migration to digital.