There is not any specific definition to the web content. On a page varying from heading, subheadings and the content provided on the page is rather considered as web content on particular website based upon its theme. The relevance of good content is merely not only for a website reader however it also plays a greater role in ranking of a search engines. Content on the website with educational as well as informational value is treated with great respect by search engine crawlers.
A website on top of a search engine is considered with great respect and value and has equally financial gains too. Therefore good content is treated as an important part Internet and search engine marketing for branding of products and services. So content with search engine friendly and user adaptable always get an edge in this age of online competition.
So in order to get an edge in online competition the better idea is to have good entertaining keywords and key phrases to rank higher on search engines. And to make English to be acceptable at every corner of the globe is to keep it as simpler as possible to get desired results of better rankings. As most of the visitors on our website happen to be people not much educated and well versed with English language otherwise it well tend them to divert from your website. Thus the use of simple language is the best tool to get an edge in internet and content writing.