Google is in discussion with big retailers about an online shopping service that would deliver commodities and services to the buyer s within 24 hours. This appears to be a challenge to e-commerce giant Amazon.com that promises one- to- two day delivery. Google is in consultation with retailers like Macy’s, OfficeMax and Gap Inc. Amazon is developing its share in the online advertising market as shoppers use the online retailer’s website for searches instead of Google or other services. Amazon’s also employs online videos and other content for prime members as its business promotion strategy. Google can introduce retail market features like local businesses and Android smart phones.