According to Swedish Telecommunications Company Ericsson in a Traffic and Market Data study revealed “These areas represent less than 1 percent of the Earth’s total land area, yet they are set to generate around 60 percent of total mobile traffic,”. Ericsson has predicted that t mobile data traffic will triple during 2011 and increase 10-fold by 2016. Mobile broadband subscriptions will also be on the rise from 900 million at the end of 2011 to in tune of 5 billion in 2016. There are many reasons for this increased data like consumers’ desire for video. Faster mobile broadband, more capable smartphones and ongoing charm for mobile apps will add to this trend.
With increasing numbers of smartphones and their ever presence may increase data traffic enormously. This fact has emerged after the study that people are relying more and more on the smartphones for their routine habits and activities of life. The impact of mobile data would be more in metropolitan cities where population density is 1,000 people per square kilometer.