What is a successful brand?
A lot about the brand advertising business can not help hearing. According to Bird, successful brand properties, real or imagined, that they are different from their competitors. Ogilvy & Mather's...
14 days to avert an approaching calamity
Today 56 newspapers in 45 countries take the unprecedented step of speaking with one voice through a common editorial.We do so because humanity faces a profound emergency. Unless we combine...
There A Rise In Global Digital Ad Spending Is On The Cards
According to recent market research update by Group M the global digital ad spending would rise by 11 percent to nearly $65 billion and would account 15 percent of all...
It is an Earlier Recovery of Strong Brands from Recession
In a research done by Millward Brown Optimor comes out with the facts that BrandZ Portfolio created from the world's top 100 most valuable brands, are in positive node and...
It Were the Financial Brands Which Suffered Most in Past One Year
Financial brands during the period of one year were hit most as international brands like UBS and Citi were slashed to the half of their capacity. According to the Business...
Types of advertising on broader platform
As so many advertisers’ tries to reach completely different types of audiences, therefore, advertising also tends to be of different types. Popularly, known to be on the audience reach advertising...
Different Types of Advertising
Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget. Several reasons exist for advertising and...
What does advertising do?
On the broader perspective advertising performs three important tasks.Provide product and brand information: Although many ads are devoid of information, providing the consumer with relevant information that will aid in...
Why you’re landing page is so important despite Offline Campaigning?
Generally, it is seen that it is a common practice among marketers that they hardly pay attention to the landing page design and content provided on it. They think merely...
Web Pages according to Importance of a Marketing Campaign
According to marketing importance web pages can be divided into many divisions and categories; however the most popular ones that are popular online. The popular one web page are Landing...
Conversion rate of an ad campaign and content writing
There are misconceptions about the advertising returns from an ad campaign especially when it is online. However an ad campaign whether it is online, print, radio or any other media...
Changed Scenario for Online Advertising Campaigns
In this bad time and rough weather of economic recession an advertising agency can reap dividends by developing associations with rich media companies that offer not just technology, but services,...
What to Keep In Mind, When Starting a Blog ?
When you have thought upon starting a blog, you need to look into several important issues related to art of developing and writing a blog. The start of blog development...
Creative Points to Be Kept In an E-Mailer
While making an e-mailer creative, merely, not depends on the design and template used in it, moreover, it should be catered as according to email clients it is made for....
What A Good Editor Can Bring To Content Writing?
Any form of writing is not possible without a good editing to the text of the written piece and a good editor preserves a great value and reputation for good...
Case Study for Google Adsense Earnings
You will not believe but you can make whopping million dollars per year from Google ad sense earning. Ok if you need a firm and determined example just simply go...