How online reviews influence consumer behavior?
Whether doing a business or buying a commodity, online reviews are making a considerable impact upon people’s choice and opinions. They, however, reads fewer opinion in order to bring better...
Why brand positioning is so important in a campaign?
To get your brand into your audiences mind, especially, around it features and benefits at the top of other factors, surprisingly, undermining prices makes it definite success. However, agencies above...
Digital Marketing, the Secret behind Attracting Customers to Your Site
Digital Marketing (DM), now an integral part of marketing, sales and brand communication strategy of a small company to a multinational major have grown to holistic set of traffic driving...
How Integrated Marketing Communication Can Help in Your Branding Campaign?
Integrated Marketing Communication’s complexity relies in its simplicity. It is a delicately weaved marketing communication derived from the different media formats carefully linked together. At a basic level in IMC,...
What marketing automation is the process all about?
The older days of marketing are over, when, you used to sweat profusely from door-to-door to get a valuable lead to be generated and closed instead have been replaced by...
Integrated Marketing Communications, an insight into marketing needs of future
To better its relationship with customers is the primary challenge that companies are facing now-a-days. In the technology driven era, when, a customer has ample ways to reach a product...
Marketing Practices for Coming Years in Digital Sphere
Marketing practice has seen changes in technology so swiftly taking place as never experienced ever before. Within span of impressive last two decades, marketing has changed its gear from conventional...
What social media has in kitty for you in 2015-16
The war of marketing on the turf of social media is getting more intensive with each passing day and the year 2015 has some of the most remarkable revelation for...
An Introduction to E-Governance
A broader definition to e-governance implies electronically driven governance where entire services and information are provided to masses by the electronic medium. The most modern and advanced form of electronic...
E-Commerce, a Transformation from Shopping Cart to Fully Grown Business Environment
A common definition of e-commerce of selling products on a click of a mouse through payment gateways for prescription drug and body supplements now has extended to a fully grown...
Relevance of Landing Pages in lead generation
In most of the marketing campaigns where online business development is an integral part of overall campaign strategy, the role of landing pages cannot be ignored. Landing pages, generally, attached...
Social Media TV Adverts may bring a break to pace of TV commercials
No doubt, Internet has entirely changed the scenario of the advertising and marketing business being conducted in corporate world. Google has pioneered the way advertising business is conducted in cyber...
Nokia Lumia 525, one of the best selling Windows Platform Phone
Nokia Lumia 525, the next generation Nokia Phone after Nokia Lumia is set to be on sale in Singapore onwards December has been kept in price bracket of $249 (US$198)....
Some of the most wise and creative ads
FedEx Kinkos – Office Products now at fedexkinkos.comThe Naval Museum of AlbertaNothing can replace a tree.FedExAustralia Post - If you really want to touch someone, send them a letter.Australia Post...