Write copy according to your target audience as to bring out better market results?

The first task of advertising copy writing or content writing starts from the detection of an ideal customer for you. After recognizing the customers that fits perfectly within the range of your product proposition, the next question an advertiser faces of convincing that customer about services offered by him.

In order to accomplish this copy writing task, he can begin writing a copy for target audience. Yet may be, you have included benefits, and even gone up to the extent of mentioning about  money back guarantee, however, all these efforts would result into vain until and unless you would not write a copy according to behavioral aspect of a customer.

So on the basis of psychological model of Myers-Briggs the personality type is divided according to DISC (Dominance, Influence, Steadiness, etc) and a copy should be written according to the Specific Personality Trait) 

Below is the Table illustrating about the traits of personality type and the words used in copy writing to influence them.   

  

Thus from above given table you can create your own set and standard for copy and content writing on the basis of behavioral pattern to bring about desired result into the copy.