No doubt search engines have emerged as a very potent tool for a product launch and give a better recognition to your online services. However apart from the search engine ranking efforts there should also be some broader efforts for branding of your online products. Newsletters should be one of honest efforts for branding your website as it give you a regular reader and publicity and on the other hand space to advertise other’s services and products. The other methods to get branded online are Article Writing, Directory Listing and Blog / Rss feed. Hence this way you can reserve a better space and protection for online presence in case there occur’s a major change in a search engine’s algorithm.