The first task of advertising copy writing or content writing starts from the detection of an ideal customer for you. After recognizing the customers that fits perfectly within the range of your product proposition, the next question an advertiser faces of convincing that customer about services offered by him.
In order to accomplish this copy writing task, he can begin writing a copy for target audience. Yet may be, you have included benefits, and even gone up to the extent of mentioning about money back guarantee, however, all these efforts would result into vain until and unless you would not write a copy according to behavioral aspect of a customer.
So on the basis of psychological model of Myers-Briggs the personality type is divided according to DISC (Dominance, Influence, Steadiness, etc) and a copy should be written according to the Specific Personality Trait)
Below is the Table illustrating about the traits of personality type and the words used in copy writing to influence them.
PEROSNAITY TYPE
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BEHAVIOR PATTERN
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WORDS TO INFLUNCE
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1. DOMINANCE
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Egotism
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Power
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Capable Solver
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Results
|
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Love Challenges
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Success
|
|
Work hard for results
|
High Tech
|
|
Power and authority lusty
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New, Improved
|
|
The Best
|
||
Immediate
|
||
Bottom Line
|
||
Challenge
|
||
2. INFLUENCE
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Socially and verbally aggressive
|
Fast
|
Optimistic
|
Fan
|
|
Far sighted
|
Good job
|
|
Fast movers
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I feel
|
|
Can be motivated
|
Socialize
|
|
Recognition
|
||
Exciting
|
||
People
|
||
Popular
|
||
3. STEADINESS
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Loyalty
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Proven process
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Good listener
|
Step by Step
|
|
Patient
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Needed Help
|
|
Security conscious
|
Help out
|
|
Look for benefits
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Guarantee
|
|
Family oriented
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Promise
|
|
Conventional
|
Warranty
|
|
Take your time
|
||
Value
|
||
4. COMPLIANCE
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Thinkers
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Facts
|
High standards
|
The results is presented
|
|
Well disciplined
|
The data says
|
|
Accurate
|
Proven
|
|
Motivation in right Direction
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Take your time
|
|
Analyze
|
||
Tried and True
|
||
Thus from above given table you can create your own set and standard for copy and content writing on the basis of behavioral pattern to bring about desired result into the copy.