As it is clear as discussed through in length and breath about the content writing as pertaining to internet and its diffraction from type of writing that is adopted in print and electronic media. In print, where a reader is more focused on photo and graphics, contrary on internet, the center of readers’ all attention happens to be headlines. On a web copy, it is heading that catches the attention of a reader at first instance and compel him to read further on.
So a good web content writer uses his headlines with caution and attention instead of being cooking a spoiled meal. Moreover, a headline should have skim ability so it could catch attention of reader at whatever necessary portion of a write up. Apart from there are many other copy considerations for a web copy.
First of all tendency of an average reader on net happens to be running away swiftly away to other page. So what ever information you are providing should be precise and to the point without giving impression to the reader of its being boring. The writing should make it easier to make an easy decision to buy a commodity for reader and even that copy should have limited use of graphics.