Websites now in the era of social media revolution are playing pivotal role in promoting and advertising product and services.  Social media has let websites to emerge as a major revenue earning source for corporations in addition to their role as an identity player. In absence of websites not integrated with social media channels, companies could lose their opportunities to get valuable lead generation. This results into loss of sales. There are many ways social integration of website can be achieved.
•    Weaving social media buttons into a website is a first major step on a way to socialization of a website. Social media buttons should be inherent part of the navigation panel so visitors may notice them, immediately.
•    The regular viewership of you website should, adequately, be blended with Twitter feed or Facebook posts through social buttons. However, there should be regular interactivity with those social feeds in order to maintain very high and robust web traffic.
•    Including share buttons into fully running e-Commerce site is the next important change that you should carry out on your website. If you don’t have share button on products page you are amply losing out the valuable impressions for your website. 
•    Another important point to social media optimization is integrating the social media codes into analytics. It helps in assessing and measuring the website traffic generated by the medium of social networking websites.   Google analytics and web master tool are the important social media traffic measuring tools.
Finally, the other smart way to do social media is updating any changes occurring across the social media sphere onto your website to get the valuable audience attention.