•    Adwords: This is a contextual Pay Per Click advertisement program run by Google. 

•    Adwords Site: These are denoted sites that are made only from the base as for Google Adwords advertising.

•    Affiliate: An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.

•    Algorithm (algo): This is an application program employed by search engines to determine to determine what pages to rank for provided search query.

•    Alt Text: It is a description of a graphic or an image that is provided in text.  Alt text is very important as search engine identifies an image on the basis of its Alt Text.

•    Analytics: this is an application program that helps in collecting and analyzing data about the website usage. Google analytics is a feature rich, popular, free analytics program.

•    Anchor text: The text of a link that is visible to a user is called Anchor Text. Search engines male use of anchor text to indicate the importance of the referring site and of the link to the content on the landing page.

•    Authority site:  This is a site that has many incoming links from other major and prominent sites.  An authority site generally has high trust, pagerank, and search results placement. Gmail is an example of an authority site.

•    B2B:  Business to Business.

•    B2C: Business to Consumer

•    Back Link (inlink, incoming link): This is referred to any link into a page or site from another page or site.

    Black Hat Search Engine Optimization:  These are methods which are used against the Google Webmaster Guidelines and practices.

•    Bot (robot, spider, and crawler): It is an application or programs that do a task for search engines to find out web pages to their search indexes.

•    Bounce Rate:  The percentage of users that arrives at a website landing page and leaves the site without entering into the other sites and pages.

•    Bread Crumbs: 
Web site navigation in a horizontal bar above the main content which helps the user to understand where they are on the site and how to get back to the root areas.

•    CMS Content Management System: Internet programs like as Word Press and software application that are made to manage a content known as to be CMS. A person without much coding skills can handle a content management systems.

•    Code Swapping (bait and switch):
Here the content change is done when high rankings of the sites are being achieved.

•    Canonical Issues: This is referred to the duplicity of the content and is very hard to stop and avoid.   

•    Click fraud Improper: This word is used for the deliberate clicks on a PPC advertisement by a publisher to generate undue profit. The add agencies like Google reserves the objection to the click fraud activities.

•    Cloak: This is SEO practice where an invisible content to human eyes is served to the search engines. This is considered as the Black Hat practice by search engines and is penalized by search engines by banning a site on the search engine.

•    Comment Spam: This is referred as to the practice of posting blog comments merely for the purpose of generating an inlink to another site.

•    CPC Cost Per Click: The rate which is paid for and to a Pay Per Click Advertiser

•    CPM (Cost Per Thousand impressions): This is a metric that is used to calculate out the average cost of the Pay Per Click advertisements.

•    Crawler (bot, spider):  An application that roams around the internet on the means of the link structure to collect data.

•    Content (text, copy): This is a text on a website which is very important and possesses the certain value to the user.  Advertising, navigation, branding and boilerplate are not generally considered as to be the content. .

•    Contextual Advertisement: The content feeding as related to the advertising. 

•    Directory:  This is a website with many a number of directory pages. DMoz is an example of the Directory.

•    Directory page: A Single page with links related to Web Pages.

•    Doorway (gateway): A web page that is designed specifically to attract traffic from a search engine. A doorway page which redirects users (but not spiders) to another site or page is implementing cloaking. – Previous Definition revised based upon advice from Michael Martinez

•    E- Commerce Site: From these website retail sales is organized and is carried out.

•    Feed Content: That is provided to user through special websites or programs like as aggregators.

•    FFA (Free For All): A page or site with many outgoing links to unrelated websites, containing little if any unique content. Link farms are only intended for spiders, and have little if any value to human users, and thus are ignored or penalized by the search engines.

•    Frames: This is a web page that is divided by frames and a web page with frames is considered as bad for SEO because of the spiders a bot fails to navigate page accordingly.

•    Gateway Page (doorway page): This is a web page that works as to attract traffic from a search engine and further on to another site or page. However, it is a different process than cloaking.

•    Google Bowling: The bad practice of bringing a sites rank down by sending it links from the bad neighborhood.

•    Google Dance:  The change in SERPs as resulted from an update of the Google database or algorithm. Or this is a Google index update that occurs to the different data centers at a time and it makes a variable change into Google ranking.

•    Google Juice: The page with the google trust and flowing outgoing links to other pages.

•    GoogleBot: Google’s spider Application

•    GYM: The combination of three big search engines like Google, Yahoo and  Microsoft.

•    Hub (expert page): This happens to be relevant page with a good number of high quality content that even relates out to other pages.

•    Impression (page view): The instance when users see a webpage only once a time.

•    In bound link (inlink, incoming link): Inbound links that are related pages are the source of trust and pagerank.

•    Indexed Pages: The pages of a website that are been indexed.

•    Inlink (incoming link, inbound link): Inbound links from related pages are the source of trust and pagerank.

    Keyword: The word or phrase that is put into the text box of a search engine. .

•    Keyword Cannibalization: The excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword.

•    Keyword Density: The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalized.

•    Keyword Research: The hard work of determining which keywords are appropriate for targeting.

•    Keyword Spam: Inaccurate filling of keywords with higher density.

•    Keyword Stuffing: Inappropriate keywords as being stuffed into a content of a website. .

•    Landing Page: This is a page that a user reaches after clicking on a link in a SERP (Search Engine Result Page).

•    Link bait: A webpage made with deliberate attention to attract an incoming link through the medium of social media.

•    Link Building:  Regularly developing incoming links to a site.

•    Link Exchange: A reciprocal linking scheme often facilitated by a site devoted to directory pages. Link exchanges usually allow links to sites of low or no quality, and add no value themselves. Quality directories are usually human edited for quality assurance.

•    Link farm: This is a group of sites that all links to each other.

•    Link Juice:  A good pagerank.

•    Link Partner: This is referred to two sites that link to each other. Search engines do not provide value to the links due to their reciprocal nature. 

•    Link Popularity: The measurement of a site based upon the number and quality sites attached and linked to it.

•    Link Spam (Comment Spam): Unnecessary links that are posted on user produced content like blog comments.

•    Link text (Anchor text): This is the text of a link that remains visible there. Search Engine uses anchor text to indicate the relevancy of the site that it tells about and the link to the lading page.

•    (Latent Semantic Indexing):  The combination of words as relevant to the search engine indexing and ranking are known as to be the LSI (Latent Semantic Indexing). In SEO, the combination of these words is also refers as to be LSI.

•    Mashup: A web page that has deliberate single purpose software and other programs related to the software. Mashup is an easy and quick content to produce and is rather popular with users as well. It can make a good link bait.

•    META tags Statements:
Within the HEAD section of an HTML page there information about the websites is kept and put on under the META tags. The most important META Tags are Title, description and keywords. For good search engine ranking the meta information should be accurate and updated. 

•    Metric:
It is a standard for measuring as employed by analytics program.

•    MFA Made For Advertisements:
Websites that are made only with purpose to place advertisements on them. TV ads are actually from of MFA.

•    Monetize:
To make income out from a website. Adsense ads are an example of monetizing.

•    Natural Search results: This is referred to be the search engine results that by any mean are not sponsored or paid.

•    Nofollow: This is a command set either at the head section of a web page or along with an individual link code, it tells robots not to follow either any links on the page or the specific link.

•    Noindex: This is a command in head section for robots not to index the page.

•    Non reciprocal link: If a links is passes into the manner of  A links to site B, but site B does not links it back to site A, then the link is meant is to be the reciprocal.

•    Organic link: These are the links that are added on the will of webmaster for value for the users.

    Outlink: These are the outgoing links.

 •    Pagerank (PR): This is a Google’s method to measure the value of a webpage by assigning it the rating between 0 to 10.

•    Pay for inclusion PFI: This is referred to the paid inclusion of a website in  a search engine or web directory.    .

•    PPA (Pay Per Action):
As on the line of Pay Per Click here a publishers gets his commission only when its clicks transfers into the conversion.

•    PPC (Pay Per Click):
A contextual advertisement program where advertisers pay add agencies (such as Google) on a user’s clicks on their add. Adwords is one such example of advertising.

•    Reciprocal link (link exchange, link partner): This is a linking that occurs between two website; however, google does not pay much attention to it.

•    Redirect:
Any of several methods used to change the address of a landing page such as when a site is moved to a new domain, or in the case of a doorway.

•    Robots.txt: This is a text file at the root directory of a website that restricts and control behavior of search engine spiders.

•    SandBox: There a thought prevails online that Google keeps new sites into a “sandbox” as to prevent them for ranking for set period of time, however, there prevails the varying opinion about the sandbox.

•    Scrape:  This is known as to making copy of content from a site as provided by the automatic bots.

•    SEM (Search Engine Marketing): This is known as the act related and close to the acts like as researching, submitting and keeping the position of a Web site through search engines to get the maximum exposure to a website.

•    SEO (Search Engine Optimization): This is a method that helps a site to achieve higher rankings by the means of higher targeted traffic.

•    SERP: On this page the results of the Search Engine ranking are being viewed.

•    Site Map: This happens to be the single page or the structured group of pages that relates to every user accessible page on a website, and thus improves the usability of a website by clarifying the data structure of the site for the respective users.

•    SMM (Social Media Marketing): Website or brand promotion by the means of social media.

    Social Media: Under it various forms of online technologies are used and employed to share information and perspectives. Blogs, wikis, forums, social bookmarking, user reviews and rating sites all are the examples of the Social Media.

•    Spamdexing: This is a search engine practice where web pages are modified in a manner that they reach close to the respective rankings on the SERP.

•    Spammer:
A person who employs spam to achieve an online goal.

•    Social Bookmarking: 
It is a sort of Social Media where user’s bookmarks are appended for the public access and usages.

•    Social Media Marketing (SMM): 
Under it a sort of brand promotion is obtained through social media.

•    Text link: This is described as a very simple and plain HTML link that has not any consideration with respect to the flash or java script.

•    Time on Page:
This is referred as to about the sum total of the time spared by a person on a web page. This shows the quality and relevance of the webpage.

•    Toolbar Pagerank (PR)
: This is a value to a webpage that is given to it by Google algorithm in reference to in between 0 and 10.  

•    Trust Rank
:  This is a popular way to check out the difference between the valuable pages and spam by quantifying link relationships from trusted human evaluated seed pages.

•    URL Uniform Resource Locator:
A Web address

•    User Generated Content (UGC):
The content that is present on Social Media sites, wikis, Folksonomies, and some blogs is called and named as a user generated content and Google is using it as a platform for its purpose.

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