Now the concept of E-Kirana and its realization is on the card and grocery stores on the concept and ideas of providing services on a phone call are now going e-commerce way. Many companies are on the evolving of the ideas of grocery stores. Groceryshop.in, mygrahak.com easyration.com, ecityindia.com, aaramshop.com are some of the online kirana stores which are providing service and utilities to the customers.
These online shops work on the concept of minimum inventory model based and operates on orders from retail customers and weekly shipments from wholesalers. “We are building a scale and eventually we’ll deliver analytics (market research) beyond the counter. Retailers too are kicked about it” told Aaramshop.com’s CEO Vijay Singh. It is not as much easier task as Hindustan Unilever quit its e-commerce grocery store drive after operation for about six years in Mumbai