, the first and largest online retailing platform in India selling food, grocery and household items has announced that the portal is now open for public in Delhi & National Capital Region [NCR]. MyGrahak, currently, has 8,500 registered families using the portal to buy from a range of 10,000 SKUs (Stock Keeping Units). Founded in December, 2010 by the young visionary Mr. Ambuj Jhunjhunwala,  MyGrahak Shopping online Limited plans for a turnover of Rs. 1,000 crore by 2015. is opening a new entire category for e-commerce in India. E-retailing of food and groceries in India has not been attempted by anybody and thus MyGrahak is a pioneer here providing convenience and comfort for ‘Time Poor and Money Rich’ customers.

Key figures of MyGrahak

•    5000 transactions per month growing at over 30% month on month
•    Average bill size – Rs. 1,100
•    Loyalty rate – repeat purchases have increased to 50% from 30% in last 2 months
•    7000 sq. ft. warehouse managed by company in Delhi
•    8,500 registered families
•    10,000 SKUs (Stock Keeping Units) – target of 35,000 SKUs
•    Delivery vehicles fitted with GPS

Mr. Ambuj Jhunjhunwala, Founder & CEO, MyGrahak Shopping online Limited says, “Keeping the customer at the core of all activities, MyGrahak is a firm that intends to change the nature of consumer retail from ‘transactional sales’ to ‘sales through relationships’ thus differentiating from other format of retail stores. This is what helps us differentiate thereby giving us higher bill sizes, more supply chain efficiencies allowing us to offer free home delivery which in turn leads to a better customer experience. We don’t only sell household products; we aim to sell experiences, enriching the lives of people by using technology to create a world-class global retail destination by 2015.”

MyGrahak makes products available to customers at a click or call. While supermarkets offer customers 3V’s – Value, Variety and Volume, MyGrahak offers 3C’s – Convenience, Customer Needs Solution & Cost Effectiveness. Thus, all 3V’s are encompassed in one C of MyGrahak i.e. Customer Needs Solution. The venture is now all set to usher a paradigm shift in Indian retail sector, exploiting the low cost scalable and sustainable e-commerce platform and creating a new format e-retail for the consumers in the country. With retail on high growth trajectory, consumerism booming & e-commerce proliferating; this new format of food and grocery store will cater the needs of Indian consumers to have value for money, personalization and convenience of a typical supermarket, delivered at their doorsteps.