Digital Marketing agencies in Delhi thus understand that B2B firm is not about making and selling products instead they are companies that connect complete offers for product, services, channels and people regarding the experience their customers looking for. Thus for the branding communication it is always advisable for the B2B companies to configure their brand around customer preferences and group and not around the range of product and services offered by them.
B2C companies on the other hand are based upon the volume operation model and serves in high volume markets through standardized products that are branded and mass marketed through low touch distribution channels and revenue model for them is close-ended transactions. Airtel, Philips, Whirlpool, Hindustan Liver are some of the leading B2C companies.Advertising agencies in Delhi promote consumer brands quickly by narrating stories around them. B2C branding primarily is being consisted of product packaging and later on promoting the corporate strategy.
When corporate branding is being done around B2C level it is being done and configured around vision, shared values and long-term strategy. They are worked upon multiple levels across diverse organizational micro-culture and product divisions along channel partners, distributor networks, investor relations and customers.