So a landing page designed in a rational manner can bring a good amount of business for you. Therefore from the designing perspective, the landing page should be devoid of too many links off the page. A good landing page design convert visitors and traffic to the particular action on the page that you wish to get accomplished in order to generate lead.
If you get your page filled with information and links that has hardly any relation to the theme of the page there is chance that your visitor may distracted and click away instead of completing the action. It is the only relevant links on the page that can convert traffic to your website. Further more, the landing page should be optimized for the offer you are advertising through the action. The more relevant information you will keep on the page better it would from the respect of Landing Page.
You can promote from your lading page services like review, product information, helpful advice, a free download, bonuses or anything which can promote your business. Now on to the designing part, the page should be clean, well designed and professional look as well as design wise. For designing purpose you can hire services of professional Web Designer.
Resource for Designs: