The first step to public relation is its relations with media for getting mileage and rapport for its client. It is very important in public relation to select the media agency which can help in developing contact for your client for the reach and product awareness. There are many outlets for achieving this goal like local paid newspaper, local free paper, local council newspaper, free county magazine, local radio and television, trade, technical and professional magazines covering your niche business or expertise, national newspapers, consumer and lifestyle magazines, national radio and television. There is no dearth of places that can be approached for developing communications.
Now after acquainting with the media, the next important step is how to develop relationship with them. The best way to get in touch with a newspaper is through its editor. Editor is the most capable person in a newspaper who can decide about placing a story. The press release is one of best pieces of writing and acceptable medium for publicity used by Public Relations companies. Get in touch with the editors of local papers and trade magazines on a reception or an organization’s annual dinner.
Develop rapport apart from editor with reporters and journalists who may find your publicity material interesting and worth publishing. Newspapers work on tight deadlines so supply your story well in advance. This way you can develop a nice contact with media in your respective region for your Public Relations Organization.