The market research has emphasized that more and more people are using online reviews to authenticate a business and this upward trend is rapidly on rise since 2012. Shoppers and customers are using review as an effective medium for a logical reasoning in purchasing cycle for all types of products and services. Whether, it is a decision about a nice restaurant for dinner or looking for a new yoga teacher, online reviews are always handy and useful.
On the percentage of customers reading online review, about 70% read lesser than six reviews and about 22% read more than seven reviews. So it is a duty of an online business to respond positively to a negative review and respond positively to that review. According to about 70% percent customers in 2013 they believe positive customer review for making an opinion about a business activity.
With a real actual information, an online review influence both attitude and the resultant behavior of a customer. They can influence over a customer’s opinion to choose a business over its competitors. The hidden messages behind a corporate identity now are more accessible and display the true personality of a brand through shared experiences of other consumers. Facebook and Twitter are now emerging as a primary route and recommendation channel for opinion about a business activity.
With respect to authenticity of a review, a customer even verify genuineness of a review as well. For age group segregation, younger customers with clinging more to gadgets are better believer of online reviews. So, it is a known factor that for a business success, online reviews are even more imperative for a consumer’s decision, ever before.