Facebook with about 850 million members is will try to tap the users which access social networking sites on mobile devices. Facebook declared three features including Facebook Pages, Reach Generator and Premium on Facebook directing better results. Facebook Pages has introduced the timeline feature to change the presentation of the page. Reach Generator, will allow businesses to get more into and connect with their fans.
Whereas premium lets brands to engage and interact in the most effective manner on Facebook. It would be on the homepage or the news feed on desktops and mobile devices. It would show ads to the common users on the right hand side of their home page. In February FB applied for public offer of about $5 billion.